MestoGo - Malaysia
MestoGo - Malaysia
Discover Subang Parade, once the 'longest shopping centre in Southeast Asia' and Selangor's first regional shopping centre, serving the heart of Subang Jaya since 1988 with value and convenience.
Subang Parade holds a special place in Selangor’s retail history as the first regional shopping centre in the state when it opened in 1988. Once known as the “longest shopping centre in Southeast Asia”, this historic landmark has remained vibrant and relevant for over three decades, continuing to serve as a dominant shopping destination in the heart of Subang Jaya’s commercial district.
When Subang Parade first opened its doors in 1988, it marked a significant milestone in Malaysia’s retail development. As the pioneer of regional shopping centres in Selangor, it set the standard for subsequent shopping developments in the state. The mall’s impressive length earned it the distinction of being the “longest shopping centre in Southeast Asia” – a testament to its ambitious scale and vision.
Located in the heart of Subang Jaya’s thriving commercial district, Subang Parade enjoys excellent accessibility. The township is situated approximately 25 minutes away from Kuala Lumpur, making it a convenient destination for both local residents and visitors from the capital city. This strategic location has contributed significantly to the mall’s enduring success and popularity.
What sets Subang Parade apart is its neighbourhood-focused positioning strategy. Rather than competing with the massive mega-malls that have emerged in recent years, Subang Parade has maintained its emphasis on serving its primary trade area effectively. This approach has created a ‘captive’ customer base of loyal local shoppers who appreciate the mall’s commitment to providing value and convenience.
Subang Parade remains one of the core assets of Hektar REIT, one of Malaysia’s leading retail property investment trusts. This backing has ensured consistent maintenance, regular upgrades, and professional management that keeps the shopping centre competitive and appealing to modern shoppers while preserving its historical charm.
Despite its age, Subang Parade has evolved to meet changing consumer preferences while maintaining its focus on delivering value. The shopping centre offers:
The enduring appeal of Subang Parade lies in its ability to provide exceptional value and convenience to its shoppers. Unlike larger, more overwhelming shopping destinations, Subang Parade offers a more intimate and manageable shopping experience where customers can find everything they need without the hassle of navigating enormous complexes.
Over the decades, Subang Parade has become more than just a shopping centre – it’s an integral part of the Subang Jaya community. Many residents have grown up visiting the mall, creating lasting memories and establishing strong emotional connections to this local landmark. This community bond has been crucial to the mall’s sustained relevance and success.
Location: Subang Jaya, Petaling, Selangor Category: Shopping & Leisure Distance from Kuala Lumpur: Approximately 25 minutes Establishment Year: 1988 Management: Hektar REIT
Whether you’re a nostalgic visitor wanting to experience a piece of Selangor’s retail history, or a practical shopper looking for value and convenience, Subang Parade offers a unique shopping experience that combines the best of tradition and modern retailing.
Experience the charm and convenience of Subang Parade, where three decades of retail heritage meet contemporary shopping needs in the heart of Subang Jaya.